Get an in-depth comparison of two of the best email marketing solutions, InSend and Optimonk, and decide which one offers the features and functionality that fit your business goals.
Feature comparison
To feature or not? That’s the question. Review the features of each solution and compare the benefits within a few minutes.
Features;InSend;Optimonk
Typical customers; Small and Medium online stores; Small online stores
Customer data platform (CDP); ;
9-integrations (1-click);✅;❌
Import & export of contacts;✅;❌
Customer & visitor profile (events, behavior, transactions, cart and more);✅;❌
Custom segments;✅;❌
RFM segmentation;✅;❌
Behavioral and demographic segmentation;✅;❌
Real-time segments;✅;❌
Custom properties;✅;❌
Automation; ;
20+ pre-built automated campaigns;✅;❌
Custom events on your website;✅;❌
Creating custom automations;✅;❌
Popups & forms; ;
300+ webform templates;✅;✅
Drag-n-drop webform builder;✅;✅
5 types of web and pop-up forms;✅;✅
Gamification;✅;✅
Advanced settings of web form display;✅;✅
Email builder;;
Drag-n-drop email builder;✅;❌
200+ email templates;✅;❌
Import code of email from another platform;✅;❌
Advanced settings of sending (by timezone, segments, properties or actions);✅;❌
Analytics;;
Real-time eCommerce funnel;✅;❌
Key metrics such as new and repeated purchases, source of traffic, conversion rate, and more;✅;❌
Email campaigns and subscriber engagement;✅;❌
Bestselling products;✅;❌
A/B tests;✅;✅
Other;;
24/7 technical support & expert marketer consultancy calls;✅;❌
Comply with GDPR and CCPA;✅;❌
Pricing comparison
InSend Standard
Up to 10,000 visits and 10,000 emails
Full access to all web-forms
Full access to email marketing
Full access to automations
Advanced analytics and eCommerce funnel
24/7 technical support & expert marketer consultancy calls
InSend offers a wide range of customization options for your website pop-ups. You can choose from various templates, customize colors, fonts, and images, and even create advanced targeting rules based on visitor behavior. Optimonk may have some customization options, but InSend provides a more extensive and flexible set of features to create visually appealing and highly targeted pop-ups.
Exit Intent Technology
InSend includes exit intent technology, which detects when a visitor is about to leave your website and triggers a targeted pop-up at the right moment. This feature can help you capture leads, reduce cart abandonment, and increase conversions. Optimonk may have exit intent technology, but the effectiveness and customization options may vary compared to InSend.
A/B Testing
InSend offers built-in A/B testing capabilities that allow you to experiment with different versions of your pop-ups to determine which one performs better. You can test different designs, messaging, or targeting options to optimize your conversion rates. Optimonk may provide A/B testing features, but the depth and ease of use may not be as comprehensive as what InSend offers.
Advanced Targeting and Segmentation
InSend provides advanced targeting and segmentation options to deliver personalized pop-ups to specific segments of your website visitors. You can target visitors based on their location, referral source, browsing behavior, and more. This level of granularity allows you to create highly relevant and engaging pop-ups. Optimonk may have basic targeting options, but InSend offers more advanced and precise targeting capabilities.
Integration with E-commerce Platforms
InSend seamlessly integrates with popular e-commerce platforms like Shopify, WooCommerce, Magento, and more. This integration enables you to leverage customer data and create targeted pop-ups based on specific e-commerce events or customer behavior. Optimonk may have integrations with some e-commerce platforms, but InSend offers a wider range of options and deeper integration capabilities.