Features | InSend | Mailchimp |
---|---|---|
Typical customers | Small and Medium online stores | Medium and Large online stores |
Customer data platform (CDP) | ||
---|---|---|
9-integrations (1-click) | ✅ | ❌ |
Import & export of contacts | ✅ | ✅ |
Customer & visitor profile (events, behavior, transactions, cart and more) | ✅ | ✅ |
Custom segments | ✅ | ✅ |
RFM segmentation | ✅ | ❌ |
Behavioral and demographic segmentation | ✅ | ✅ |
Real-time segments | ✅ | ✅ |
Custom properties | ✅ | ✅ |
Automation | ||
---|---|---|
20+ pre-built automated campaigns | ✅ | ✅ |
Custom events on your website | ✅ | ❌ |
Creating custom automations | ✅ | ✅ |
Popups & forms | ||
---|---|---|
300+ webform templates | ✅ | ✅ |
Drag-n-drop webform builder | ✅ | ✅ |
5 types of web and pop-up forms | ✅ | ❌ |
Gamification | ✅ | ✅ |
Advanced settings of web form display | ✅ | ❌ |
Email builder | ||
---|---|---|
Drag-n-drop email builder | ✅ | ✅ |
200+ email templates | ✅ | ✅ |
Import code of email from another platform | ✅ | ✅ |
Advanced settings of sending (by timezone, segments, properties or actions) | ✅ | ✅ |
Analytics | ||
---|---|---|
Real-time eCommerce funnel | ✅ | ❌ |
Key metrics such as new and repeated purchases, source of traffic, conversion rate, and more | ✅ | ❌ |
Email campaigns and subscriber engagement | ✅ | ✅ |
Bestselling products | ✅ | ❌ |
A/B tests | ✅ | ✅ |
Other | ||
---|---|---|
24/7 technical support & expert marketer consultancy calls | ✅ | ❌ |
Comply with GDPR and CCPA | ✅ | ✅ |
CMS | Insend | Mailchimp |
---|---|---|
Shopify | ✅ | ✅ |
WooCommerce | ✅ | ✅ |
Ecwid | ✅ | ✅ |
OpenCart | ✅ | ❌ |
BigCommerce | ✅ | ✅ |
Magento | ✅ | ❌ |
CSCart | ✅ | ❌ |
WebAsyst | ✅ | ❌ |