Daily tasks:
- Review the results of additional web forms for paid ads in Grow Your Email List automation
Review the results of additional web forms for paid ads in Grow Your Email List automation
Today, I made the decision to assess the performance of our trio of web forms designed for individuals arriving through our paid advertising efforts. As a quick reminder, our advertising campaign targeted three distinct groups:
In line with these segments, we launched three unique web forms, each complemented by a tailored email campaign, all aimed at prompting recipients to promptly seize the promotional opportunity and acquire our posters.
With nearly two weeks elapsed, I'm eagerly anticipating the unveiling of two essential insights. Firstly, I'm eager to uncover whether our advertising initiatives have successfully driven substantial traffic to our website. Simultaneously, I'm keen to gauge the efficacy of our conversion efforts. To address the first curiosity, I'll delve into Google Analytics, while our answers for the second lie within the realm of InSend's data.
- Entrepreneurs overseeing coffee shops, small boutiques, and similar establishments where seasonal interior decor holds significance (Group 1).
- Homemakers with a penchant for adorning their living spaces to match the season's spirit (Group 2).
- Mothers on the lookout for decor that captures the Halloween essence without an overpowering aesthetic (Group 3).
In line with these segments, we launched three unique web forms, each complemented by a tailored email campaign, all aimed at prompting recipients to promptly seize the promotional opportunity and acquire our posters.
With nearly two weeks elapsed, I'm eagerly anticipating the unveiling of two essential insights. Firstly, I'm eager to uncover whether our advertising initiatives have successfully driven substantial traffic to our website. Simultaneously, I'm keen to gauge the efficacy of our conversion efforts. To address the first curiosity, I'll delve into Google Analytics, while our answers for the second lie within the realm of InSend's data.
I'm thrilled with the outcomes – achieving a conversion rate of nearly 5% is highly promising, particularly considering the cold traffic. Our traffic is also notably focused, which bodes well for boosting revenue. Consequently, we're planning to scale up our advertising efforts and allocate additional funds, especially considering Halloween is just a little over a week away.
Now, let's shift our focus to reviewing the email campaigns.
Overall, I'm content with the outcomes; the conversion rate is rather satisfactory. If these emails were meant to run for an extended period, I'd consider substituting a few with more compelling calls to action. However, given that only a week remains, there's limited time for such adjustments.
I won't be altering the current configurations – everything will stay as is. Our next step is to ramp up the traffic.