More than 2 weeks have passed since the launch of our web form with voting for the fall collection. Let me remind you that we gave clients the choice of which collection to make this fall: Halloween or posters inspired by David Lynch.
The results were unexpected! We expected predictability from customers and standard Halloween choices, but the majority voted for David Lynch.
To view the survey results, I created 2 segments:
property – Autumn Collection Vote is equal to Halloween
property – Autumn Collection Vote is equal to David Lynch
And so I saw where there were more votes.
I have passed on the information to our designers and am expecting a new collection from them in the near future.