Starting today, we are launching the 2+1 promotion, which will run for 10 days. Unfortunately, due to being overwhelmed, I couldn't prepare the launch emails in advance, so I need to do it urgently today.
Since I couldn't find suitable emails in my automations, I decided to base it on sales email #2 that we launched last month. I made a duplicate of it and proceeded to make edits.
I revised the text to reflect the promotion and its duration. Below that, I added 6 popular products that are eligible for the promotion (using data from the CMS system).
Next, I adjusted the email sending settings. I ensured that the email would only be sent once. For the filters, I set two conditions using "or": the date of the last order is more than 7 days ago, or the number of orders is equal to 0.
I filled in the sender's information and the subject line of the email. Then, I sent a test email to myself and launched the email campaign by clicking the send button.
Now, I need to prepare emails that will be sent on the 10th and 14th.
I duplicated the email that was just sent, made changes to the text, updated the date to the end of the promotion, and replaced the products with different ones.
In the subscribers section for email #2, I didn't modify the sending conditions, but I set the dispatch date for the 10th at 11 am. As for email #3, I scheduled it to be sent on the 14th at 9 am.
For email #3, I also modified the content, making the text more persuasive and prominently displaying that there are 24 hours left before the promotion ends. In the subscribers section, I added two additional conditions using "or": newsletter #1 was sent but not clicked, or newsletter #2 was sent but not clicked. I also adjusted the first condition to include a date of the last order equal to or greater than 10 days ago.
I updated the subject lines of the emails, tested them by sending to myself, and then launched the campaigns.