Collect analytics of all one-time emails for month
Sum up the results of the month
Today, I have the task of gathering the results for the second month's work. To accomplish this, I accessed the analytics section and set the period to encompass the entirety of the current month. With this set, I proceeded to examine the data.
Like last month, I decided to collect general analytics for the store, including the funnel, purchase analytics, visit analytics and mailings in general.
Store's funnel
Visited Site
Left the Site
Viewed products
No Cart
Carts
Abandoned Carts
Orders
Cancelled Orders
36.078
11.544
24.533
21.344
3189
2104
1084
23
Purchase analytics
Total purchases
New purchases
Repeated purchases
Av.order value for new purchases
Av.order value for repeated purchases
1061
657
403
16$
22$
Visitor's analytics
Unique visitors
New visitors
Repeat visitors
Viewed pages
Average visit time
27.893
18.688
9204
4.4
00:02:34
Emails & Subscribers Analytics
Subscribers
Emails sent
Open Rate
Click Rate
Conversion Rate
Bounce Rate
Spam Rate
3013
20.679
34,5%
15,5%
2,4%
0,13%
0%
Interestingly, compared to last month, our email open and click rates have decreased, but at the same time, the conversion has increased by almost a whole 1%.
Collect analytics of all automations
I should note that I'm only looking at web form analytics for the past month (and not since the beginning of the work), so the numbers will be lower.
Automation name
Orders
Revenue
New Subscribers
Grow Your Email List
43
688$
478
Abandoned Cart
279
6 138$
Abandoned View
124
2 480$
Increase Brand Loyalty
4
140$
After Purchase
25
475$
I'm not surprised by the rather low rate of automation in increasing brand loyalty and after purchase automation. The first automation is long-term and will show full results only within a year or even several years, while the second was launched quite recently.
Collect analytics of all one-time emails for month
Furthermore, I have compiled data on all the one-time emails for review.