Daily tasks:
- Sum up the results of the month
- Collect analytics of all automations
- Collect analytics of all one-time emails for month
Sum up the results of the month
Today, I have the task of gathering the results for the second month's work. To accomplish this, I accessed the analytics section and set the period to encompass the entirety of the current month. With this set, I proceeded to examine the data.
Like last month, I decided to collect general analytics for the store, including the funnel, purchase analytics, visit analytics and mailings in general.
Like last month, I decided to collect general analytics for the store, including the funnel, purchase analytics, visit analytics and mailings in general.
Store's funnel
Purchase analytics
Visitor's analytics
Emails & Subscribers Analytics
Interestingly, compared to last month, our email open and click rates have decreased, but at the same time, the conversion has increased by almost a whole 1%.
Collect analytics of all automations
I should note that I'm only looking at web form analytics for the past month (and not since the beginning of the work), so the numbers will be lower.
I'm not surprised by the rather low rate of automation in increasing brand loyalty and after purchase automation. The first automation is long-term and will show full results only within a year or even several years, while the second was launched quite recently.
Collect analytics of all one-time emails for month
Furthermore, I have compiled data on all the one-time emails for review.