Month 2 - Day 31

Daily tasks:

Sum up the results of the month
Collect analytics of all automations
Collect analytics of all one-time emails for month

Sum up the results of the month

Today, I have the task of gathering the results for the second month's work. To accomplish this, I accessed the analytics section and set the period to encompass the entirety of the current month. With this set, I proceeded to examine the data.

Like last month, I decided to collect general analytics for the store, including the funnel, purchase analytics, visit analytics and mailings in general.

Store's funnel

Visited Site	Left the Site	Viewed products	No Cart	Carts	Abandoned Carts	Orders	Cancelled Orders
36.078	11.544	24.533	21.344	3189	2104	1084	23

Purchase analytics

Total purchases	New purchases	Repeated purchases	Av.order value for new purchases	Av.order value for repeated purchases
1061	657	403	16$	22$

Visitor's analytics

Unique visitors	New visitors	Repeat visitors	Viewed pages	Average visit time
27.893	18.688	9204	4.4	00:02:34

Emails & Subscribers Analytics

Subscribers	Emails sent	Open Rate	Click Rate	Conversion Rate	Bounce Rate	Spam Rate
3013	20.679	34,5%	15,5%	2,4%	0,13%	0%

Interestingly, compared to last month, our email open and click rates have decreased, but at the same time, the conversion has increased by almost a whole 1%.

Collect analytics of all automations

I should note that I'm only looking at web form analytics for the past month (and not since the beginning of the work), so the numbers will be lower.

Automation name	Orders	Revenue	New Subscribers
Grow Your Email List	43	688$	478
Abandoned Cart	279	6 138$
Abandoned View	124	2 480$
Increase Brand Loyalty	4	140$
After Purchase	25	475$

I'm not surprised by the rather low rate of automation in increasing brand loyalty and after purchase automation. The first automation is long-term and will show full results only within a year or even several years, while the second was launched quite recently.

Collect analytics of all one-time emails for month

Furthermore, I have compiled data on all the one-time emails for review.

Email name	Delivered	Viewed	Clicked	Purchases	Conversion	Revenue
4th July (3 days before)	2487	845	178	18	0,70%	306$
4th July	2497	547	68	7	0,20%	112$
2+1 promotion #1	1759	598	141	42	2,38%	675$
2+1 promotion #2	1649	313	99	40	2,40%	673$
2+1 promotion #3	1189	166	36	18	1,50%	250$
End-month Sale #1	2689	672	182	54	2,00%	1076$
End-month Sale #2	2568	1079	270	90	3,50%	1708$
End-month Sale #3	2169	455	82	52	2,40%	885$