Collect analytics for all web forms and one-time emails in this month
Collect analytics for all web forms and one-time emails in this month
The main thing for today will be the collection of analytics and analysis of what we did in the first half of the month. Let's start with web forms
Web forms analytics
Name of Web Form
Viewed
Submit
Orders
Conversion
Revenue
Survey for grandparents day
10 456
1882
34
0,33%
510$
A/B: Topper (Grandparents Day)
2 378
143
13
0,55%
182$
A/B: Topper (Hispanic Heritage Month)
2 478
347
57
2,30%
969$
A/B: Topper (Autumn Collection)
2 587
880
158
6,11%
3 160$
A/B: Topper (Back to School Collection)
2 563
718
118
4,60%
2 124$
I found the analytics quite intriguing as they revealed several patterns and allowed me to make some assumptions about our customers. Here's what I observed:
The options featuring autumn posters and back-to-school themes had the highest conversion rates. I believe this is because our predominantly female visitors have a keen interest in home decor and preparing their children for school.
The lower interest in posters for Grandparents' Day can be attributed to the holiday's relative obscurity compared to popular occasions like Father's Day or Mother's Day. Additionally, some individuals may not have close relationships with their grandparents.
The Spanish Heritage Month topper experienced lower conversion rates, which I attribute to launching it prematurely. In hindsight, it would have been more effective to begin its display at the start of the month.
I decided to leave the 3 web forms of A/B test keep running for some more time.
One-time emails analytics
Email name
Delivered
Viewed
Clicked
Purchases
Conversion
Revenue
Autumn collection #1
7843
3059
1438
648
8,26%
11 016$
Autumn collection #2
5389
1832
678
214
3,97%
2996$
Grandparents Day
4248
765
168
32
0,75%
480$
According to the analytics, I see that everyone received the autumn collections, the conversion of these emails is very high. But looking deeper, I found that people are more attracted to standard autumn posters. An email on the day of grandparents confirmed this.