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Month 5 A/B Tests Web-forms

Month 5 - Day 16

Daily tasks:

  • A/B test: topper with timer or without with David Lynch Collection

A/B test: topper with timer or without with David Lynch Collection

Since Halloween is approaching, I thought it would be worth limiting our special David Lynch collection until October 31st and creating topper with or without countdown to go with it.
  • First thing I did was going to webforms section to sales and promotions folder.
  • There I duplicated "New collection' webform and started editing it.
  • I deleted background image and set up dark red color.
  • Added the text "David Lynch Collection available only until October 31st – Don't miss out"
  • Edited button and added link to collection.
  • Then I proceeded to mobile version and edited it as well.
  • For second Variant I need to create a countdown. I used info from this article and added HtML block to the left of the text.
  • I added CSS and always made a preview to check how it looks as InSend editor doesn't show the final look of Code Block.
  • Step by step I adjusted CSS settings until I was pleased with the result
  • After finishing with design, I went to settings to set up the display.
  • I decided not to limit the display by any properties, but adjusted Number of times shown per one visitor to 2 per visit so that it wouldn't annoy out customers.
  • After that I launched each Variant.