The entire month was a triumph. We managed to cut down significantly on our advertising expenses compared to the previous month and dialed back the number of one-time mailings. However, the impact of Black Friday enabled us to once again ramp up the volume of orders.
Our customer base is continuing to expand naturally through email collection efforts, and we're witnessing the positive outcomes of these endeavors as well.
It’s even a little scary to think what path we have traveled in six months and how much we have grown!
Store's Funnel
Visited Site
Left the Site
Viewed products
No Cart
Carts
Abandoned Carts
Orders
Cancelled Orders
53 589
17 148
36 441
22 958
13 483
6 472
7011
143
Purchase analytics
Total purchases
New purchases
Repeated purchases
Av.order value for new purchases
Av.order value for repeated purchases
6868
3984
2885
16$
21$
Visitor's analytics
Unique visitors
New visitors
Repeat visitors
Viewed pages
Average visit time
46 622
29 372
17 250
3.8
00:02:15
Emails & Subscribers Analytics
Subscribers
Emails sent
Open Rate
Click Rate
Conversion Rate
Bounce Rate
Spam Rate
19 330
40 758
28,78%
17,78%
4,73%
0,03%
0,02%
Sum up the results of automations for the month
With automations everything is stably good. After changing the content, the conversion of abandoned carts increased and this greatly affected the number of orders and overall profit.