Daily tasks:
- Turn off web forms and auto-emails for halloween
- Check the month's plan and schedule the one-time emails
Turn off web forms and auto-emails for halloween
To begin with, since Halloween has passed, I went through the active forms and automated emails, disabling or removing any Halloween-related content or other expired promotions.
Even with the task and process outlined briefly, it took me nearly an hour. Thoroughly reviewing the active forms and emails proved to be quite labor-intensive.
Given my occasional oversight on such matters, I decided to set up reminders to prevent our customers from receiving irrelevant information.
Even with the task and process outlined briefly, it took me nearly an hour. Thoroughly reviewing the active forms and emails proved to be quite labor-intensive.
Given my occasional oversight on such matters, I decided to set up reminders to prevent our customers from receiving irrelevant information.
Check the month's plan and schedule the one-time emails
Furthermore, I reviewed the promotions slated for this month and devised a schedule for both mailings and the launch of web forms. November is always a bustling and profitable time for us: kicking off with Thanksgiving, followed by Black Friday and culminating in Cyber Monday.
For Black Friday, we intend to make all posters available from the entire year, offering discounts of up to 70%. As for Thanksgiving, we're rolling out a fresh collection featuring themed posters.
After conferring with the manager, we've concluded that we won't advertise on Black Friday (as it's not cost-effective and the market is swamped with competition, making results uncertain). Instead, we'll focus our advertising efforts two weeks prior to Thanksgiving.
For Black Friday, we intend to make all posters available from the entire year, offering discounts of up to 70%. As for Thanksgiving, we're rolling out a fresh collection featuring themed posters.
After conferring with the manager, we've concluded that we won't advertise on Black Friday (as it's not cost-effective and the market is swamped with competition, making results uncertain). Instead, we'll focus our advertising efforts two weeks prior to Thanksgiving.