Collect analytics of all one-time emails for month
Sum up the results of the month
This month, we implemented several significant improvements:
We added product recommendations to our email collection automation, abandoned cart emails, and abandoned view emails.
We experimented with sending weekly newsletters featuring blog articles.
We initiated an automation to collect emails after the first purchase.
We conducted an A/B test to determine the most effective time to request an email from someone about to abandon their cart.
We also sent out multiple newsletters to announce our new collection.
Additionally, we've been working on optimizing our site's SEO to improve our search engine ranking, and we successfully integrated our advertisements into social networks and design blogs.
Now, let's take a look at the overall analytics results.
Store's Funnel
Visited Site
Left the Site
Viewed products
No Cart
Carts
Abandoned Carts
Orders
Cancelled Orders
47 789
12 422
35 367
26 103
9264
4910
4354
45
Compared to last month, our traffic has grown a lot. This happened due to the improvement of the issuance in Google search and due to advertising integrations. The number of orders increased by 4 times.
Purchase analytics
Total purchases
New purchases
Repeated purchases
Av.order value for new purchases
Av.order value for repeated purchases
4309
2672
1637
15$
23$
Visitor's analytics
Unique visitors
New visitors
Repeat visitors
Viewed pages
Average visit time
36 892
25 087
11 805
3.8
00:02:03
Despite the decrease in depth of view and time on the site, I believe that the results are good, since traffic has grown a lot and it is inevitable that the indicators will decrease. The more people, the larger the sample.
Emails & Subscribers Analytics
Subscribers
Emails sent
Open Rate
Click Rate
Conversion Rate
Bounce Rate
Spam Rate
6793
42 138
24,89%
14,45%
3,23%
0,06%
0%
The number of subscribers has increased by 2 times compared to last month and I am very happy about it. Automations are starting to work better, the number of sent letters has grown significantly (including one-time mailings, but most of this is automation). Despite the decline in the open rate and click rate, the conversion increased, and this is the main thing.
Collect analytics of all automations
Let me remind you that this month there were several important innovations: - adding product recommendations to a number of automations - testing new types of widgets with subscription for abandoned carts - launch of automation for collecting feedback
Automation name
Orders
Revenue
New Subscribers
Grow Your Email List
482
7233$
2679
Abandoned Cart
412
6 880$
378
Abandoned View
135
2 336$
Increase Brand Loyalty
12
276$
After Purchase
279
4 464$
Collect Reviews After the First Purchase
4
72$
Collect analytics of all one-time emails for month
This month we had only 2 campaigns: - weekly blog post submissions - new collection
Email name
Delivered
Viewed
Clicked
Purchases
Conversion
Revenue
Article #1
5783
2718
190
32
0,56%
507$
Article #2
2548
1707
51
6
0,22%
85$
Article #3
5893
1120
134
17
0,30%
262$
Article #4
5384
1238
74
11
0,21%
198$
New Collection (Autumn) #1
2384
1144
389
125
5,22%
2366$
New Collection (Autumn) #2
4805
2354
1130
316
6,59%
5696$
New Collection (Autumn) #3
3489
1116
201
54
1,56%
1085$
The distribution of blog articles did not live up to expectations. The cost of writing articles, designing pictures and layout of newsletters is higher than the profit. Therefore, next month we will not send out articles, but we will leave only selections every 2-3 weeks in the blog. They take much less time and money.