Month 6 - Day 17

In order to ensure we're reaching all of our customers effectively, I made the decision to incorporate details about the Thanksgiving collection and Black Friday discounts into the email.

Previously, during the third month, we established a substitution that we integrated into all emails within the email list growth automation. I navigated to the settings, accessed the substitutions section, and selected the appropriate one. From there, I inserted the links to the new banners and placed links beneath them. This is what it looks like:

<a data-fr-link="true" href="https://rarebird.shop/collections/autumn" target="_blank" rel="nofollow"><img class="fr-fin" alt="" src="https://d28c3uurp36wk1.cloudfront.net/public/images/2023/9/28/f85da71d90d1abb0a0e80584a6bb0d1d.png" width="100%"></a><a data-fr-link="true" href="https://rarebird.shop/collections/sale" target="_blank" rel="nofollow"><img alt="" src="https://d28c3uurp36wk1.cloudfront.net/public/images/2023/9/28/fab4f4641f053ecd613642dc08105b0f.png" width="100%" class="fr-fin"></a>

The links provided direct access to our current collections. Fortunately, our developers have already rolled out a Black Friday page, albeit without the purchase option available yet.

Now I'm confident that we're covering and informing all of our customers comprehensively.