InSend Live
Month 6 Automations

Month 6 - Day 17

Daily tasks:

  • Include information about Thanksgiving collection and Black Friday to welcome emails

Include information about Thanksgiving and Black Friday to welcome emails

In order to ensure we're reaching all of our customers effectively, I made the decision to incorporate details about the Thanksgiving collection and Black Friday discounts into the email.

Previously, during the third month, we established a substitution that we integrated into all emails within the email list growth automation. I navigated to the settings, accessed the substitutions section, and selected the appropriate one. From there, I inserted the links to the new banners and placed links beneath them. This is what it looks like:

<a data-fr-link="true" href="" target="_blank" rel="nofollow"><img class="fr-fin" alt="" src="" width="100%"></a><a data-fr-link="true" href="" target="_blank" rel="nofollow"><img alt="" src="" width="100%" class="fr-fin"></a>

The links provided direct access to our current collections. Fortunately, our developers have already rolled out a Black Friday page, albeit without the purchase option available yet.

Now I'm confident that we're covering and informing all of our customers comprehensively.