Divide Grow Your Email List web forms for different traffic.
Divide Grow Your Email List web forms for different traffic.
A few days back, our ad targeting team rolled out advertisements focused on David Lynched-themed posters. We tailored our creatives to cater to various groups:
Owners of coffee houses, small shops, and other businesses that prioritize seasonal interior decoration (Group 1).
Stay-at-home moms who enjoy adorning their homes for the season (Group 2).
David Lynch fans (Group 3).
For each group, we curated distinct product selections and prepared unique offers:
Group 1: 20% discount on orders of 10 posters or more.
Group 2: 15% discount for purchases within 24 hours.
Group 3: 10% discount for purchases within 48 hours.
Our goal is to ensure they receive a personalized pop-up with their exclusive offer, rather than the standard first-order discount pop-up.
Allow me to detail the step-by-step process I used to launch these forms:
1.I've duplicated "AB Test 10% Off For the First Order" web form for 3 times and edited the content. In this case AB test irrelevant to make as conditions of display are very difference and AB test can be done only with the same audience.
2.Configured the web forms' display settings as follows:
Condition: Sessions - Less than 3
Current visit - YTM Campaign - Is equal to - Ad data
Characteristic - Email - Unknown
2.Prepared three sets of emails for each form:
Group 1: The first email is sent immediately, followed by the second after a day, and the third after two days.
Group 2: The first email is sent immediately, the second after three hours, and the third after fifteen hours.
Group 3: The first email is sent immediately, the second after eighteen hours, and the third after thirty-six hours.
3.Thoroughly reviewed and launched all the emails.
These forms will run concurrently with our advertisements until the end of the month.