Daily tasks:
- Review the test of Grow Your Email List web forms
Review the test of Grow Your Email List web forms
It has been over a week since we launched two distinct email collection forms as part of our subscriber growth automation. Allow me to provide a brief reminder: we introduced a mobile-specific topper form and conducted an A/B test on the existing pop-up form, making slight design modifications. Now, let's assess the results and see how they have fared.
The results were unexpected. I had anticipated that the redesign of our pop-up form would yield positive results, but it turned out otherwise. Surprisingly, people were much more inclined to fill out the first option, which exhibited higher conversion rates. Consequently, I will disable the second option and retain only the first.
On the other hand, the topper's results were quite satisfying. The conversion rates clearly increased, likely because people find it less intrusive on smaller devices, allowing for uninterrupted browsing of the site.
Given these outcomes, I believe it would be best to maintain the current setup: two separate web forms for collecting emails - one pop-up for desktop users and a topper for mobile devices.
