Check the results of A/B test for Abandoned cart emails content, choose the winner
Check the results of A/B test for Abandoned cart emails content, choose the winner
It's been two weeks since we started the content test. To jog your memory, we introduced variations where we intentionally shortened the "shelf life" of the customer's cart and incorporated the idea that prices of items would go up once the cart is abandoned.
Now, let's delve into the outcomes:
Email name
Delivered
Viewed
Clicked
Purchases
Conversion
Revenue
(Variant 1) Email #1 90 minutes after abandoned cart
1576
599
168
54
3,40%
859$
(Variant 2) Email #1 90 minutes after abandoned cart
1603
737
236
87
5,45%
1 310$
(Variant 1) Email #2 24 hours after abandoned cart
1494
478
124
35
2,33%
522$
(Variant 2) Email #2 24 hours after abandoned cart
1499
570
182
62
4,13%
991$
(Variant 1) Email #3 48 hours after abandoned cart
1446
405
93
17
1,16%
235$
(Variant 2) Email #3 48 hours after abandoned cart
1421
455
155
32
2,28%
519$
It is absolutely clear that the new version is the winner. The conversion has grown manifold and the idea justified itself.
I turned off the first options forever and chose the second one in each letter as the winner.