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Month 6 A/B Tests

Month 6 - Day 22

Daily tasks:

  • Check the results of A/B test for Abandoned cart emails content, choose the winner

Check the results of A/B test for Abandoned cart emails content, choose the winner

It's been two weeks since we started the content test. To jog your memory, we introduced variations where we intentionally shortened the "shelf life" of the customer's cart and incorporated the idea that prices of items would go up once the cart is abandoned.

Now, let's delve into the outcomes:
Email name Delivered Viewed Clicked Purchases Conversion Revenue
(Variant 1) Email #1 90 minutes after abandoned cart 1576 599 168 54 3,40% 859$
(Variant 2) Email #1 90 minutes after abandoned cart 1603 737 236 87 5,45% 1 310$
(Variant 1) Email #2 24 hours after abandoned cart 1494 478 124 35 2,33% 522$
(Variant 2) Email #2 24 hours after abandoned cart 1499 570 182 62 4,13% 991$
(Variant 1) Email #3 48 hours after abandoned cart 1446 405 93 17 1,16% 235$
(Variant 2) Email #3 48 hours after abandoned cart 1421 455 155 32 2,28% 519$

It is absolutely clear that the new version is the winner. The conversion has grown manifold and the idea justified itself.

I turned off the first options forever and chose the second one in each letter as the winner.